User Generated Content is Powerful
This is a fact and why your group should use UGC, ASAP.
User-generated content (UGC) is a powerful tool to have in your marketing tool box especially when it comes to social media. It amplifies the message a user is trying to communicate to other users on social media and can be used in conjunction with videos, photos, and other features like perhaps, gif or boomerang.
“A staggering 93% of consumers turn to user generated content when making a purchasing decision.” This is just one reason, using UGC will help your facebook marketing and advertising campaigns and a community group if you have one.
A few months back I was missing Mardi Gras so much, so I decided to start a Facebook group called Mardi Gras Mania, this group is focused on anything Mardi gras! With a growing membership of approx. 230 members, I felt a great community is possible. As this new group's moderator-admin; I feel compelled to give information on the upcoming Mardi gras season of 2022, like if we are even having one, amidst this pandemic. With so much uncertainty lately, I wanted to get this community excited about the possibility of Mardi Gras again and everything we love about it. I also like to get my members involved with posting their own pictures and posting to promote engagement, I can see how excited about Mardi Gras some of my members and the enjoyment of Mardi Gras with the combination of UGC is what brings this community closer together and is essential for this community to grow. This community full Mardi Gras maniacs will thrive with the use of UGC. With all the things UGC can bring to the table, You may be wondering, how do we get users to create UGC?. First let’s see, What UGC can bring to the table :
· Content is created and contributed by users, not professionals
· This brings a better group sense of authenticity
· the content is usually special and unique to that person
· It helps create a content, self-sufficient community
· The Community Manager is the curator
· Brings the Community closer, getting to know members better
· Encouraging users to do it can be a powerful way to empower and engage communities
How do we get more UGC? Well, I’ve found in this Mardi gras community, people like to post pictures of themselves in costumes and celebrating mardi gras, I know that they truly like sharing something personal about them. So that is what I’m asking them to do.
Today, I posted a question without any image. So far, the response has been wonderful! I am pleased with it. I asked “Using only a GIF to describe a costume you’ve worn for Mardi Gras.” Here are some examples of the responses from members below.
There are other ways I can promote more UGC and I plan to in order to help my group grow. I would like to run a contest of some sort. Perhaps closer to Mardi gras. Twelfth Night is the begging of the Mardi Gras Season, and I would like to do a champaign and glasses giveaway/gift basket, Perhaps To share images of how they ring in Carnival, they would need to like it, share it and invite a friend. I feel that this contest will help, members get to know each other more by being able to relate with one another and encourage other members to share, allow other Facebook users to check out Mardi Gras Mania.
