Do you have what it takes to Manage a Facebook Group?
The most important personal attributes and skills of a social media community manager in 2021
Just like in the non virtual world, you must have certain virtues that attract you to other people. Traits and personalities differ but we chose some people to be our friends because we like them. Why do we like some people over others. Usually it’s because we share something in common with them.
Same goes with why our virtual friends join a Facebook communities, they join brands they like and groups that they share interests with. So with new group communities populating Facebook daily, there are a also new social media community managers in charge of these groups.
Since Facebook changed its algorithm in 2018, the newsfeed prioritized “posts that spark conversation and meaningful interactions”, it’s a no brainer that businesses all over are created group pages and branding communities.
Since engagement breeds reach which breeds more engagement, It’s going to take a special manager to keep the community coming back and wanting to visit the page more, but there is a fine line engage consistently but not too much, this should be a space to connect & interact with other members.
This a very likeable person. A special person that has to do a list of things to stay popular in the community. It’s not an easy job but the rewards of an excellent virtual community is where it’s at.
Set clear rules and engagement guidelines, by creating a clear code of conduct, perhaps setup 10 rules.
A great manager will know which conversations have a momentum of it’s own, perhaps let the group dictate where the topic is headed.
Check in with a welcome post every now and then
Make sure key info doesn’t get lost
Responds to questions and feedback and recent activity
Encourages communication in a positive way
Chimes in on occasion with tips, advice if needed
Sometimes a manager may want to spark “a juicy debate with an occasional open-ended questions.” At times the manager may have to act as referee with members or even close comments to avoid too many heated debates.
